Mistake #7: Not Target Marketing

In other words, you need to specify who you want to go after.

If you’re a service business, maybe you want to go after upscale homes in nice neighborhoods of people that have money to buy your particular product or service. Nowadays, you can target right down to a neighborhood, a group of hobbyists, a group of purchasers similar or complimentary to yours.

Who are you targeting?

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