You tried Facebook one time and it failed. Does this mean it doesn’t work? Of course not, it works for all kinds of people.

I wish I would have learned this a long time ago because I tried telemarketing one time and it didn’t work, so I quit it. We didn’t know how to do it.

Everything you should do should be tested. Headlines you use in ads, brochures, designs, copy for salesletters, pricing, financing, guarantees, incentives, everything. Ask yourself what the variables are you tested over the past 12 months?