Sell Them What They Want, Give Them What They Need

There’s an old saying that you should find a need, fill it, and you’ll get rich. It’s not really true. You need to find a want and fill it. People don’t always want what they need. They need to eat right, but they don’t. They need to stop smoking, but they don’t. They want to…

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Treat Your Customers As If They Mean Everything, Because THEY DO!

Customers can actually be frustrating and they often don’t make it easy for you and your employees to treat them nicely. You need to remember where all your revenue and sales come from for your business. Every dollar in sales that your business gets comes from these customers that can sometimes be frustrating. You want…

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Your Marketing Mission Part 2

Transportation You need to weave your marketing mission into transportation. If you’re going to deliver products and services, your ability may be keyed to its marketability. If your product actually requires delivery like furniture, then your ability to make these deliveries in a quick manner is critical to the sale. If your business service requires…

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Your Marketing Mission Part I

A true marketing mission includes non-traditional marketing areas as well. Some of the areas are philosophical and some have scientific underpinnings to launching a marketing crusade. You need to include the attitude toward customers, product and/or service. You need to put your mission into the research of new products and services. Your marketing mission needs…

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Identify And Integrate Your USA (Unique Selling Advantage)

Your Unique Selling Advantage is that one distinct appealing idea that sets your business apart from every other “me too”? type competitor. It distinguishes your particular business in a positive manner from your competition. To identify your USA, you want to begin by establishing a statement of benefits for your business. The statement of benefits…

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