Back-End Selling

The worth of a customer is determined by how often you continue to sell them. You might have figured the number of times a customer will be prompted to repurchase, but you also need to consider how much value that customer will have or how much the value will increase if you keep soliciting them…

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The Dollar Value Of A Customer

This literally can be the most profitable thing you’ll ever do for your business and that is to understand exploiting the actual value of your customer. It’s been called the Marginal Net Worth and the Lifetime Value. What is the current worth of one of your customers or prospects? It’s the total profit of an…

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Create A Successful Business Image

#1 Select a name that speaks for your business. A business name ideally tells a prospective customer something about your business. It could describe the product or service. It might have the owner’s name in it, city and location, some significant bit of information. Whatever name you choose, you want to consider how it is…

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Provide Quality Products And Services At Fair Prices

Quality and price may be obvious, but it’s good to be reminded that these are really the continuing basis for business success. You don’t want to lose sight of the quality of your work and the price of your work or product. There are occasions when you might have difficult choices to make in the…

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Under-Promise And Over-Deliver

If you constantly create expectations with your customers that are so high that you can’t deliver, you will have unhappy customers – until they stop being customers altogether! We always see advertisements that seem too good to be true and they usually are. There’s no better way to lose customers than to offer them a…

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