Mistake #8: Unfocused Advertising

Pick up any publication with ads in it and you’ll find that most of those ads are general and unfocused. The type of advertising that we call “image advertising.”

All advertising needs to be direct response advertising. That is the thrust of what we’re teaching you. Advertising needs to request and generate specific direct responses that you can measure.

You get what you ask for is very true in advertising.

What do you ask for in your ads?

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