You need to continually think of what you can do for your customers. If there’s any greed in you, it should be on?your customer’s behalf. You want to try to reverse the greed glands for your customers.

What benefits and advantages can you pile onto your product or service to make them irresistable?

I want you to do an exercise.

Take out a piece of paper and write down the words, I can offer my customers and also write down, I can offer my customers more or less of what? I can offer my customers better what? I can offer my customers stronger what? I can offer my customers lower or higher what? Any other thing that you can think of to offer your customers.

Then, match your current skills and capabilities with all these extra benefits and features that you’ve listed and determine what cost you might have to offer these services. List the additional features and benefits, the additional cost, and describe the components of that cost. Such items like product cost, shipping cost, fulfillment cost, personnel, inventory, and storage. These are all considered when you do an exercise like this.

If you’re a service-type business, offer the additional cost as measured in terms of the extra time it takes to provide the additional feature or benefit. The proper way to think of this extra time is similar to the way we characterize time spent working for someone else 8 hours a day, 5 days a week versus the time spent learning how to create wealth in your business.

If you slow down a bit, you can work smarter rather than harder by learning to make your money work as hard for you as you work for it or making your product or service work harder for you than you work for it. You can achieve much more for less work.

Similarly, you can spend less time in a service business taking on more and more clients if you simply treat existing ones differently. Treat them all as VIPs and they’ll build your business for you. You’ll provide that extra time and service to do what you should for public relations with your customers.

Remember that marketing may be conducted for the masses, but your customers are only going to come in one at a time. They always think of themselves as special individuals and you should too, even though you’re marketing to the entire market.