You’ve spent all this time, money, energy and desire getting your business off the ground.

Now you need to ask, is this all there is? If you only make one sale per customer, you have a tremendously tough road ahead. If that’s all you’re going to do, you might as well work for someone else. They might give you weekends and nights off.

If you’re always going after the first sale, you’re going to be continually working and trying to overcome the hardest thing in business.