The best marketing in the world is not going to overcome an inferior product or service.

Great marketing can sell inferior products and services, but then you will lose customers. Worse yet, you can keep selling if your marketing is great. We teach you all these techniques to go out and sell more and more of your bad products and services, and then you will have more and more problems than you’ve ever dreamed of.

If you have a first-rate product or service, can you back it up?