Mistake #4: Ignorance Or Lack Of The Customer Net Worth
As we said in Mistake #3, marketing is conducted for the masses, but the customers come in one at a time. When you spend your money, you need to get value for your investment and you need to get an asset. That asset will be an asset or client that you can turn into a […]
Mistake #3: Having A Business Or Personal Perspective Instead Of A 100% Customer Perspective
You need to continually think of what you can do for your customers. If there’s any greed in you, it should be on?your customer’s behalf. You want to try to reverse the greed glands for your customers. What benefits and advantages can you pile onto your product or service to make them irresistable? I want […]
Re-Sell And Cross-Sell
If you’ve got products or services that are consumable, repeatable, and not just a one-time shot, you should set up regular contact strategies with your customer database, whether it’s monthly or quarterly or weekly. You need to test that. Let’s say you have a service that your customers should replace every month or they should […]
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Don’t Sell Products And Services, Sell What They Do!
Often we observe in our marketing that our efforts are focused on detailed descriptions of products and services. We see this all the time in advertising. The business goes into great detail talking about the great features of the product and the specific process of how they will do this for you. Sometimes these details […]