Mistake #9: Using An Advertiser Just Because Of Their Readership, Listenership For Radio, Viewership For TV

If you advertise from 2-5 a.m. on a radio station that is an all-sports talk radio and you’re selling a female product or service, you’re probably not in the right spot. The salesperson’s going to roll off all these great statistics on how many people your ad is going to reach and you’re so impressed…

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Mistake #8: Unfocused Advertising

Pick up any publication with ads in it and you’ll find that most of those ads are general and unfocused. The type of advertising that we call “image advertising.” All advertising needs to be direct response advertising. That is the thrust of what we’re teaching you. Advertising needs to request and generate specific direct responses…

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Mistake #7: Not Target Marketing

In other words, you need to specify who you want to go after. If you’re a service business, maybe you want to go after upscale homes in nice neighborhoods of people that have money to buy your particular product or service. Nowadays, you can target right down to a neighborhood, a group of hobbyists, a…

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Mistake #6: Not Offering A Solid Guarantee

You need to guarantee every sale you make. You might have a reaction, If I do this, people might take advantage of me and I’ll go out of business. That’s natural, but false. You need to have a guarantee that says, “100% Money-Back Double Guarantee or Better Than Risk Free Guarantee. If you don’t like…

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Mistake #5: Not Testing Different Approaches

  You tried Facebook one time and it failed. Does this mean it doesn’t work? Of course not, it works for all kinds of people. I wish I would have learned this a long time ago because I tried telemarketing one time and it didn’t work, so I quit it. We didn’t know how to…

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