Combined Direct Response Marketing And Testing

Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one aspect against another. In order words, testing one price against another. One headline against another. One ad against another. There is an “A-B” test. That’s the common terminology for testing your offer, headlines, pricing, ads,…

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Use Direct Mail

If you’ve ever written a long letter to a friend or relative, you may already know how to write a direct mail campaign. To be successful in direct mail, you need to be able to communicate to your prospect as you would a friend, but only with a sales message. The various types are: #1…

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Testing, Testing, Testing

You want to always test all of your marketing methods. In the case of newspaper ads, try a smaller ad. When it works, move it up to a bigger ad. If they work, and only if they work, then you get bigger. You can keep getting bigger and bigger if it works. A rule of…

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Local Newspaper Advertising

Since your cost per prospect is really the measure of the effectiveness of your marketing effort, you want to test the effectiveness of your newspaper advertising before you make any long-term commitments even though long-term commitments may be cheaper. You can commit to long-term once you know that you have some successful advertising. You want…

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Measure Your Marketing

Every marketing campaign that you launch, every ad, every sales effort, every Facebook ad you run, and every direct mail effort needs to be measured and quantified so you know if it’s effective or not. That’s the benefit of using direct response marketing. It’s critically important to determine a way that you can pinpoint how…

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