Lifestyle Marketing

Some of the research that has been done gives us a lot of information on the values of today’s society. What we’re referring to is a lifestyle in which there is more to do and generally less time in which to accomplish it. There’s more to spend money on so there’s less disposable income. Quite…

Continue Reading →

How To Write A Killer Ad

I’m going to pull all these strategies that we’ve been talking about together and create a killer ad. Here’s how you do it. #1 Talk it out first before you write it. #2 Call a friend, associate or employee and explain your product or service to them. #3 Tape record that call. #4 Have those…

Continue Reading →

How To Use Power When Writing A Sales Piece

The success of your direct mail is directly related to the copy or the words you put down on paper. The printed word is potentially the most powerful resource for business when it comes to advertising. The following are items that you need to include in your printed sales and marketing advertising: #1 Staying power.…

Continue Reading →

Use Target Marketing

Once you’ve identified your business’s target market, you’re going to find that target market really has more than one group within it. You can divide that market up into more than one and you do this by using market segmentation. This allows you to focus in on one group at a time from a marketing…

Continue Reading →

Test One Piece At A Time

You want to structure your A-B test to zero in on the one variable that will provide your greatest return. Here is a list of some variables that you can test: Price A versus Price B Radio ad A versus Radio ad B Test headlines Test newspaper ads Test left-side of the page versus right-side…

Continue Reading →

Page 1 of 8