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Often we observe in our marketing that our efforts are focused on detailed descriptions of products and services. We see this all the time in advertising. The business goes into great detail talking about the great features of the product and the specific process of how they will do this for you. Sometimes these details [...]

The worth of a customer is determined by how often you continue to sell them. You might have figured the number of times a customer will be prompted to repurchase, but you also need to consider how much value that customer will have or how much the value will increase if you keep soliciting them [...]

This literally can be the most profitable thing you’ll ever do for your business and that is to understand exploiting the actual value of your customer. It’s been called the Marginal Net Worth and the Lifetime Value. What is the current worth of one of your customers or prospects? It’s the total profit of an [...]

#1    Select  a name that speaks for your business. A business name ideally tells a prospective customer something about your business. It could describe the product or service. It might have the owner’s name in it, city and location, some significant bit of information. Whatever name you choose, you want to consider how it is [...]